Fears watch's experience on our Bristol M32 Billboard! - 3 month campaign

M32 Banner – ROI & Feedback Summary

Since the installation of the M32 banner, we have received a strong level of positive engagement and measurable awareness across both customers and

industry contacts.

Boutique & Customer Engagement

• 5 visitors to the Fears boutique specifically commented on the M32 billboard/banner during their visit.

• 4 customers visited the boutique directly as a result of seeing the billboard.

• 1 customer converted into a confirmed sale

Media & Brand Awareness

• The billboard/banner has been organically mentioned by 3 separate publications/media outlets.

• The visibility generated through the campaign also directly contributed towards an additional publication/media company approaching Fears regarding potential future collaboration opportunities.

Overall Feedback

The response to the M32 banner has been overwhelmingly positive, particularly in relation to:

• Increased local brand visibility

• Enhanced awareness amongst an affluent lifestyle audience

• Organic conversation generation both in-person and within media circles

• Strong alignment between the Fears brand and the Bristol community/landscape

Overall, the campaign has proven valuable not only from a direct commercial perspective, but also from a broader brand awareness and positioning standpoint. Lauriance - Marketing Director